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50 Shades of Customer Service Awesomeness (Yes, still milking the “50 Shades” and yes, still talking about Fluevog Shoes)

Here is the email I received this morning from Fluevog Shoes. Tell me it doesn’t make you want to squeal in delight! (Especially #3!)

Your Fluevogs can’t wait to meet you…

We wanted to let you know about a change to the status of your Fluevog order, placed on 2012-Jul-22.

Your order is now complete!

1. Your order was carefully taken from our Dot Matrix and passed to our Fluevogian Elves, who started searching for your exact item(s).

2. Our well-trained packing specialist gathered everything needed to do the best packing job he could, especially for you. Only when completely satisfied with his deliverable, he sent word to the FluevogFleet using incensed smoke signals.

3. We welcomed the Fleet which always consists of three solar-powered FluevogVans – one for security, one for your package, and one for refreshments and supplies. We briefly chatted about what great taste you have and how good looking you are, but then they were off and on their way to make the final delivery.

(Please note: We occasionally outsource transportation to our well-trusted partners, as demand continues to increase and running multiple Three Van Fleets gets expensive for a small, powerful shoe company.)

P.S. How come none of you have guessed which shoes I bought? What… you don’t go for shoe porn?? Okay, fine — Noted.

P.P.S. Want to catch up on these “50 Shades” theme? You can read the others here: 50 Shades of Black50 Shades of Colouring and 50 Shades of Fluevog Shoes.

Edited on March 21 to add: So, Scott Stratten of UnMarketing fame just linked to this post to showcase the fabulous customer service that is Fluevog’s. I just KNOW that Fluevog will be calling me any minute to be their brand ambassador. I do accept payment in shoes after all. If you have landed here via as UnMarketing, then as Scott would say, “Hi! Marketing Muffins!” — thanks for the visit! Did you enjoy reading about Scott’s “cleanse“? Then you might like also like this post on “breaking up.”


  1. SaraMPhoto says:

    Best customer service email ever!!

    • coffeewithjulie says:

       @SaraMPhoto It really did make me happy! And the box arrived with the shoes wrapped in tissue and a hand-written note! (I need to sell some more blog advertising so I can feed this Fluevog obsession I’ve developed!) :)

  2. It’s amazing how much difference it makes to a customer if you stay true to your personality.

    • So true. In Fluevog’s case, they are “Unique soles for unique souls” — so their email is just so bang-on. Thanks for taking the time to visit and comment, Derek.

  3. Someone in the world said Fluevogs and my extraFluevogory perception zinged. Oh wait. that was Scott Stratten. Whatever. I still have EFP, I don’t care what anybody says. And, oh yes, hello!

  4. Customers are the focal point of any business. Without customers, there won’t be any money, and without money, there won’t be any business. This is a great guide indeed, but, on the other hand, these attitudes would depend on the person whether or not they can be good entrepreneurs. This can also be applied online. With the big impact of technology, earning customers online is, without a doubt, one of the best ways in acquiring customers. Of course, having more customers require a better customer service experience and I do think that this post is a very good help to aspiring entrepreneurs.

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