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The Project Priceless Wedding: Was this social experiment a success?

It’s 6:30 am and the house is quiet, and I am fully dressed and ready to walk out the door. Normally, I would just head into the office and catch up on some things, but this morning I want to take some time to tell you about the Project Priceless wedding. I’ve already told you a little bit about why I was invited to this wedding, and the hoops I jumped through to get there. But there is more, so much more.


Here is how Jordan and Brian explain the Project Priceless wedding on their website.

Project: Priceless is an experiment. The goal: to get Brian and Jordan married in the next year, as free-of-charge as possible. The method: the happy couple will borrow, trade, and accept offers of all the items and services that make up a wedding. Everyone who contributes to the occasion gets a shout-out, and any businesses or artisans who contribute get big shout-outs. Contribute, or follow along just for fun to see how things are going.

Can a community chip in and create a priceless wedding for an awesome couple? Let’s find out…


I do love a wedding. But mostly, if I’m honest, I think I love weddings because they allow me to be flooded with all the memories of my own wedding, 15 years ago.

While so much of Jordan and Brian’s wedding was radically different than my own (like the Chaplan, Dr. Alan Viau, inviting all the guests to use the wedding hashtag and tweet out photos, for example!), there was so much love in the air that while my body was sitting in the fairytale setting of Stanley’s Olde Maple Lane Farm with the sun shining down on this young couple …

my heart was under century-old gum trees in southern Australia, saying “I do” one more time …

While our decor for the reception was freshly cut sunflowers that had been lovingly grown from seeds by my mother-in-law and her husband on their farm, the Project Priceless decor included bright green and purple pom-poms that a friend had taught them out to make:

I’m sure you’ll agree that this decor looks fabulous! It was so fresh and fun, I just loved it. But what really made it all so especially cool were the personal touches. Imagine my delight, for example, when I sat at my place-setting and found a handwritten and handcrafted card thank-you card.

In fact, absolutely everything was handcrafted! Countless — countless! — hours must have gone into the preparations.

And in case you’re wondering why there were crayons in the photo above, it’s because each place-setting had one of those paper placements like they provide to children in restaurants to keep them busy. On it, guests were invited to complete a custom crossword puzzle as well as to doodle a picture of the bride and groom.

There were also a number of new traditions that, if I were to be married today, I would certainly love to incorporate into my wedding. I think I already mentioned the wedding tattoos. I love the idea of wedding tattoos, and I love this specific tattoo that Jordan and Brian had created by artist Sarah Rogers of Living Colour Tattoo.

I also think a candy table is, of course, pure genius! This table in particular was particularly amazing because it was from none other than The Candy Store. Oh so good! And all colour-coordinated to match the wedding colours of green, orange and purple!

And I would certainly follow this tradition: An In-Spirit Table. For so many reasons, I thought this was really special. This table was a collection of memorabilia from those who could not make it to the wedding, as well as those who had already passed on. These people were there “in spirit.”


At the end of the evening, when the cake had been cut, the first dances had been had, and I felt I had done the best job I could as a live-tweeter, I slipped out into the evening air back to the parking lot to drive myself home.

I looked up and took a moment to admire the stars, so bright in the country sky. I had only been here at this wedding for but a few hours, and yet, it felt like I’d been wisked away to somewhere magical.


When I got home, Hubby asked me how it had all gone. I told him it had been wonderful, just wonderful. Still slightly baffled by it all, he said, “Why was it called ‘project priceless’? Because it hadn’t cost them anything?”

I said, yes, I guess so. But I knew it was so much more. This social experiment was much more than a wedding without a price tag. So much more.


  1. great piece, so well written. seems like such a beautiful wedding and an all around amazing concept.

  2. totally LOVE this Julie. wish i had known about it, so i could have offered my photography services!

  3. they’re divorced already…


  1. […] the real world.  They had people they had never met before starting this project at their wedding LIVE TWEETING it. I love that so […]

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