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Moms have Power

online momMore breaking news to add to the “do not host a party where you intentionally hope your children catch an illness of pandemic proportions” that I reported on last night. This time … okay, are you ready? Here it is: moms have power.

Gee, moms rule the nest? Who knew.

Okay, in all seriousness, I do think the article is note-worthy even though I already know that I am all-powerful. Here’s why: it suggests that online marketers are not tapped into the “mom demographic” despite the fact that:

  • Moms control 85% of household spending
  • Are worth more than $2 trillion to U.S. brands, as reported by the Marketing to Moms Coalition
  • Over 78% of moms with children under 18 were employed in 2000 according to the U.S. Department of Labor
  • Working out of the home, telecommuting, or running a business from home, media technology and the Internet have become true enablers.

“Are Brands Ignoring Moms”: the full article.

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