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School for Bloggers: I am in NYC to Stuff my Brains Silly (#BWENY)

Hi friends! I travelled to New York City today to take in BlogWorld and New Media Expo (#BWENY). I got a lot out of this conference last year, so I've come back again for more. Plus, The Bloggess is going to be here. Icing on my cake. Here's what I will be up to for the next three days. (Sadly, no Broadway Shows are on this agenda!) BlogWorld Show Directory View more documents from Scott Barrett … [Read more...]

School for Bloggers: QR Codes: Like a Bar Code, but Better! (#BWENY)

Have you noticed these black and white boxes showing up everywhere these days? From magazine advertisements, to business cards and even on massive outdoor signage, these boxes are called "QR Codes," which is short for Quick Response code. Like a bar code, but with the ability to hold up to double the number of alphanumeric characters, QR codes are rapidly becoming the latest marketing darling. I recently had a chance to learn more about these … [Read more...]

School for Bloggers: The new world of book publishing levels the playing field. Kinda. Mostly. (#BWENY)

So, I'm in New York City. But unlike my last post, I have been inside all day attending Blog World & New Media Expo 2011 (hashtag #BWENY). Like many other conferences, there are "tracks" so that you can follow a specific theme that you might be interested in. I'm in attendance for my "day job" as a corporate communications manager for a high-tech company, so the track I've been following is the Social Media for Business Summit. But at the … [Read more...]

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