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Thinking about Breast Cancer Awareness: The Good, the Bad, and the Pink

October is Breast Cancer Awareness Month. And all around us and in my in-box are generous corporations looking to help raise awareness about breast cancer by promoting their pink-coloured products. But wait. Were you not aware that breast cancer existed? Of course you are -- gone are the days, thankfully, when we couldn't speak aloud about "breast" cancer. Were you not aware that corporations were generous? Of course you are -- … [Read more...]

Cancer Sucks. And so does Pink-Washing.

Back in October, which is Breast Cancer Awareness Month, I shared my thoughts on pink-washing in a post called "Don't Drink the Pink Kool-Aid." In it, I questioned all the pink ribbons being slapped on everything from cell phones to chocolate bars; and wondered out loud about corporate profit-teering from an illness that is hurting so many of us. I didn't have any easy answers, and instead decided that rather than promote one of the many pink … [Read more...]

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