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October 15th, 2011

“Month of Me” post #07: Why yes, I am at another blogging conference

“Month of Me” is a little ol’ wild and crazy concept: In October, the month I celebrate my 40th birthday, I will do a whole slew of things that I love. Just because. You can read the kick-off post here.

Okay, so I’m back in Toronto. Again. For a blogging conference. Again.

I know … to most of you, this just sounds coo-coo! And I certainly don’t blame you for thinking that. But hey, it’s my month and I do love me some bloggers and some blogging fun. So I am here to partake in the bliss that is Blissdom Canada, a major conference that focuses on social media, blogging, marketing, and public relations. Plus, lots of connecting with women from all walks of life, with so many diverse talents.

I was already very keen to come to Blissdom Canada, and then I received an invite to participate at the event as a Tribe Leader for Travel, so it was a no-brainer — I was not going to miss it!

All of the Blissdom attendees were treated to an opening night reception at CBC’s home. To get from our conference hotel to the CBC building, we were chauffeured in Chevrolet Orlandos (a car that has flip-up seats that give you the space of a mini-van, but still drives like a car). We got all doll’d up and felt pretty special.

That’s my buddy Andrea and I. She’s pretty much a celebrity now (Which she can’t stand me saying. But, if you click here, you’ll see what I mean. Plus you can probably even see the pores on her face the photo of her is so large! I think she’ll love that I said that too.) It is actually quite difficult to bask in her starlight since she’s the modest type, but I still do my best.

Speaking of trying to get a little star dust …. here are some of my fun photos from the CBC Live party! Above is a terrible photo, but it gives me a lovely memory kick-back to the little “squee!” feeling I had when arriving to this stunning building, only to find a red carpet laid out for us and photographers waiting inside.

Ann Douglas has been my personal hero since finding myself increasing depressed (and distressed!) when I was first pregnant in 2002 and reading What to Expect When You’re Expecting. I was so relieved to find Ann’s book The Mother of All Pregnancy Books, with its warm, calm and intelligent tone. Since then, I pretty much try to read everything she writes. She is quite active on twitter and we chat every now and then, and last night, I got to meet her in person for the first time. She gave me such a big warm hug! Meeting her made me very happy. The rest of the conference was just going to be icing now.

On the far left of this picture is Nora Young, who is host of CBC’s show Spark. Most of us in the Ottawa bloggy community (standing beside Nora is Dani, Shannon, Karen, and Andrea on the end) are a little ga-ga over CBC Radio in general, but to meet Nora Young? Well, everyone was trying to act cool and not totally star struck!

And last but not least, I tried to get a photo with Casey. You know — Casey, from Mr. Dressup! Remember Casey?

But no dice. I knocked on his door, but it must have been past his bedtime or something.

CBC Live also covered the event and posted a great video with live footage. If you’re interested, you can check it out here.

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October 8th, 2011

Breast Cancer Awareness Month: Don’t Drink the Pink Kool-Aid

October is Breast Cancer Awareness Month. This is not something that I have to remember — the pink products everywhere tell me that it is. Cancer is a terrible disease, and I’ve always thought pink was a terrible colour, so I guess the two things go together.

Like most women my age, I have friends, family, colleagues, and acquaintances who’ve had to face this diagnosis and live through it the best way they can. Some have been more fortunate than others. And I am so grateful for those who still stand beside me and have been able to resume a life a of mothering, and working, and living all that regular life entails when you are not sick.

I also know it’s Breast Cancer Awareness Month because my email box tied to this blog is filling up with “pitches” for me to help raise awareness. But it’s not a request to create awareness around how to do a self breast-exam, or how research dollars are making a difference, or even how fundraising dollars are helping women of low-income families to receive treatments in countries that don’t have socialized health care. These pitches are to raise awareness about the company’s particular cause marketing campaign related to Breast Cancer Awareness Month — i.e. we have a pink-coloured product, that when purchased will result in a donation of $X to X charity.

When I receive charitable requests, I always consider them. They certainly pull my strings more than any other kind of request. But in reading a few of these, I didn’t quite feel “right.”

What’s wrong with pink marketing?

In theory, if I needed to buy a particular product and it also happened to result in a donation if I buy the product, it’s a win-win, right? But the more products that are turning pink, the more I start to think that this must be a profitable endeavour. Just like selling a “green-ified” product is au courant, so it seems is the “pink-ified” product.

Yet, we all know that not all “green” products are actually doing much for the environment. Rather the term “green” is simply a way to help sell more product. Thus the term “green-washing.” And, in turn, a new term “pink-washing” is being used by a number of organizations.

Breast Cancer Action, in particular, is a strong voice on this issue of “pink-washing.” This organization has produced a list of critical questions to ask yourself before buying pink. These five questions are:

1. How much money from your purchase actually goes towards breast cancer?
2. What is the maximum amount that will be donated?
3. How are the funds being raised?
4. To what breast cancer organization does the money go, and what types of programs does it support?
5. What is the company doing to assure that its products are not actually contributing to the breast cancer epidemic?

To learn more about the rationale and concerns that lay behind these questions, click over to the Think Before You Pink site. While I cannot refute the fact that pink marketing has raises millions of dollars over the years, I still think these questions are important to ask before pulling out your wallet.

To learn more about why so many cancer activists are concerned about pink marketing, consider the following:

In “Welcome to Cancerland,” Barbara Ehrenreich resents the infantilizing of cancer with pink teddybears
In “Breast Cancer Awareness Month: Now a Word about the Sponsors,” Barbara A. Brenner is appalled that Breast Cancer Awareness Month’s focus is so narrow — on early detection through mammograms — rather than on the larger issues of why breast cancer rates are rising and what new treatment options can be developed.
And here is a recent national newspaper article featuring two local (Ottawa) women who are fighting the use of pink for profit.

So what’s a girl to do?

Like most things, I don’t think there’s any easy answer. But this is what I’ve decided to do:

I’m going to remind you what the symptoms for breast cancer are so that you can look out for them:

lump or swelling in the armpit
changes in breast size or shape
dimpling or puckering of the skin – thickening and dimpling skin is sometimes called orange peel
redness, swelling and increased warmth in the affected breast
inverted nipple – nipple turns inwards
crusting or scaling on the nipple

I’m going to encourage you to have a full physical examination with your family doctor once a year that includes a breast exam as well as a discussion around whether a mammogram is right for you.

I’m not sure what else I can do, but if you are currently going through cancer treatment and find the blogosphere to be a friendly place to hang out (like I do), I can suggest the following blogs: We Can Rebuild Her, Not Just About Cancer, and Journeying Beyond Cancer.

We need to do something about cancer. I’m just not sure it has to do with shopping.

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October 8th, 2011

“Month of Me” Post #06: NYC Street Art — the fabulous and the just plain strange

Wandering around Brooklyn and Manhattan, it is impossible not to notice the street art everywhere. Some of it could rightly be called the more derogatory term of “graffiti” but a lot of it is truly “art.” If you could spray paint on the surface, then in all likelihood, someone had.

I am more interested in street art these days than I used to be, and I attribute this to the documentary-styled film “Exit Through the Gift Shop.” I’ve embedded a clip of this movie below, if you’re interested.

And below are pics of some of the graffiti/street art from my trip to NYC. (I flew home late Thursday afternoon and went to work on Friday … it’s Saturday now.)

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September 30th, 2011

“Month of Me” post #004: Photo Recap of the Fun Stuff from Day One of the She’s Connected Conference

Howdy everyone!

So yesterday started off very bright and early (actually, why is it “bright” and early because, really, it’s “dark” when you need to get up early, isn’t it?)! Me and my bloggy buddy Andrea (otherwise known as @missfish and she is AWESOME and she totally didn’t lock the keys in her car) drove to Toronto to attend the first day of the She’s So Connected Conference.

We had planned to arrive just in time to hear the opening keynote, but alas, we were a touch late. Thankfully, we did catch the end-half though, because it was given by Sheryl Connelly, who works with Ford Motor Company as a Futurist. Yes, a Futurist — fascinating, dream job, me thinks. She was very articulate and had an excellent presentation deck to share with us, so I was relieved that we had managed to squeeze ourselves into the back of the room.

Then, after the keynote, there was a lot of mixing and networking to kick off Day One. Here’s a photo recap of some of the fun stuff.

Ford Canada did a great job with their set-up here at She’s So Connected. There was “car-eoke” where you could sing karoke while sitting in a red sports car, test drives of their auto-parking feature, and tons of others things. One of my faves though was this video race set-up. I tried it and crashed so many times, it was hilarious. Here, my buddies Lara Wellman and Andrea Tomkins are having a go.

I have no idea who these weiners are!

Friends from our Ottawa social media contingent enjoying nice, cold Molson Canadian 67 Sublime beers, which has a new lime and lemon twist that I liked.

But as much as a enjoyed this light beer all on its own, I have to say that this cocktail, made with beer and not spirits was even better! It was crushed ice, frozen blueberries, simple syrup and a top of beer and a sprig of basil. Mmmm….

And of course, I would be remiss if I didn’t mention the #ShoesConnected after-conference party at the Town Shoes flagship store on Toronto’s Bloor Street. It was two-floors of good times …. fancy finger foods, wine, music, and shoes-shoes-shoes!

After a good long look around at all the shoes (I won’t even go into the bags … oh, they were nice too!), I decided that these Miz Mooz boots were my true love. But alas, I held to my budget and did not make the purchase (you are proud of me, aren’t you??!)

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September 24th, 2011

“Month of Me” post #03: Kicking it off a little early!

Officially, the #MonthofMe project is supposed to be the month of October but ….

I’ve decided to kick off the #MonthofMe a little early. I was invited to a conference called ShesConnected, which takes place on September 29th and 30th.

I was curious about this invite-only conference that aims to connect Canada’s “digital women” with brands, but the timing was terrible. For a number of reasons, not the least of which was the time I’d have to book off work and the cost of attending (the conference itself is free for the chosen digital women, but you still need to get yourself there and have a place to lay your head at night), I was going to reluctantly decline.

But then the agenda was released. Unlike many conferences which are a parade of successful men speakers, this one had some really fabulous women speakers lined up. These were women I’d really love to hear from.

So I was really sitting on the fence at this point. I could manage to squeeze it into my schedule, but it wouldn’t be easy — I’d need to start the drive up to Toronto early Thursday am and then do the drive back on Friday, arriving home late after the kids were already in bed. Before collapsing in bed, I’d need to unpack from Toronto, and pack up for New York City, since my girlfriend would be picking me up early Saturday am to make the long drive to the Big Apple together. Hectic, right?

I try to avoid hectic.

And yet, I’m going for sure now. Why, you ask? What pushed me off the fence?

Here’s what: a post-conference party is being held from 7 to 9 pm at Town Shoes on Bloor Street called “ShoesConnected”!

You know what I say to that? SOLD!