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I Used to Really Love Advertisements

This might sound strange, but I used to really love advertisements. Advertisements can provide an amazing creative outlet for “ideas people” — it’s rare to get so much creative freedom and budget combined. As a kid, I would watch all the ads during television shows and admire all the ads in my favourite magazines. Now, as an adult, I work (indirectly) with advertising.

But I have to admit that, these days, I tend to skip over television ads using my PVR. So much is just such garbage because it doesn’t really promote the product in a unique way — the message is always that same; that I’m not good enough. And I will never be good enough.

As example, the other night, Hubby and I were watching live television and an ad came on for some type of cream. The ad was clearly targeted at women, but it took us a little while to clue- in that it was some kind of anti-aging cream specifically for hands. So, not only am I supposed to worry about the wrinkles on my face (a natural and healthy part of aging), but also on my hands? Hubby looked at me with puzzlement and I just shrugged my shoulders and said, “Just another message telling me that I’m not good enough.” (Side note: I don’t think I’ve ever seen an advertisement telling men to use anti-aging cream, have you?)

But sometimes an ad comes out that just feels good. It doesn’t kick at my self-esteem, or play on society’s obsession with female appearance. But rather, it instead manages to pull on our emotions so strongly that people talk about it, or even tear-up watching it. I think this one fits the bill, so I’m sharing it with you.



  1. OMG stop making me cry at work! LOL

  2. Wow Jules. That was amazing. I cried AND had goosebumps. I will watch this again with T (as soon as his homework is done). Thank you for sharing. [and did you notice not one of those moms was applying anti-wrinkle cream? That made this even better. :-) ]

  3. Stefanie says:

    Oh dear. I made those whuffling noises. Moms rock! Thanks!

  4. I like the video, but I was sad that there were no dads (or
    at least they were absolutely not in focus). And why are the mom’s doing stereotypical  mommy things such as cleaning, washing (which fits with the sponsor I guess) The video is very moving though. 

    • I thought about this too, but they also showed mom feeding her kids, bandaging feet, driving to practice etc. The reality is that we DO actually wash dishes and tackle mountains of laundry. As much as we don’t want to be reminded. :)

  5. Ya got me. I’m a sucker for this stuff too. *sniffle*

  6. I also loved that commercial. Big Cry. I don’t have cable. I was at my sisters house a few weeks ago and the kids were watching a children’s network and I was appalled at the commercials. My kids were begging me for the crap they were seeing and it reminded me of why I am so happy without cable. GAH! I don’t want bath water that turns into goop then turns back into bath water! I just DON’T!

  7. Great ad for sure. A real choker, with a feel good finish. 

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