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Cancer Sucks. And so does Pink-Washing.


Back in October, which is Breast Cancer Awareness Month, I shared my thoughts on pink-washing in a post called “Don’t Drink the Pink Kool-Aid.”

In it, I questioned all the pink ribbons being slapped on everything from cell phones to chocolate bars; and wondered out loud about corporate profit-teering from an illness that is hurting so many of us. I didn’t have any easy answers, and instead decided that rather than promote one of the many pink campaigns landing in my email box from PR firms to share some tips for early prevention.

With the Susan G. Komen Foundation in hot water, the issue of pink-washing is top of mind with many bloggers. For me, with a good friend preparing for chemo, cancer has been on my mind daily. So when I came across Annie’s most excellent post at PhD in Parenting titled “Cancer Sucks, Pink is Profitable, and Cures are Magically Blameless,” I had to share it with you.

She starts her post by admitting “that I haven’t always questioned pink washing as carefully as I should in the past.” This, I’m sure, we can all admit to. It feels good to buy pink … to feel like we’re contributing to a worthy and important cause.

However, she concludes, with the help of a documentary titled Pink Ribbons Inc., that pink is only profitable if it focuses on finding a cure–not prevention. Her words:

The bulk of breast cancer research money in past years has gone into researching a cure. In the movie, they note that only 3 to 5 percent of funds go towards prevention of breast cancer.  In Canada, around 6.5 percent of money raised goes towards research into risk factors and risk reduction. Why is the number so low?

  • Is it because the prospect of a cure generates hope and therefore attracts more research dollars?
  • Is it because the focus on the cure doesn’t upset any corporate sponsors that may be contributing to the cause?
  • Is it because preventing cancer may dry up the enormous cash cow that pink ribbon campaigns have become?

And yet, more than anything, we need to find out why cancer rates are high and what we can do as a society in terms of prevention.

While this is not a real campaign, it represents the pinkwashing dilemma: does supporting breast cancer research make up for toxic products?

This image is not from a real campaign but illustrates an all-too-familiar corporate dichotomy. Image source.

 

Let’s demand accountability in exchange for our donation dollars.

To read more on this issue, please check out Annie’s post in full here, as well as by visiting Breast Cancer Action.

Edited to add: No, I’m not being a spoil-sport when I don’t play along with your “what colour” bra are you wearing meme on Facebook. It’s a f*cking terrible idea, people! (And you know I rarely swear on this blog, so I’m pretty serious here.) Please read this post at Toddler Planet to understand why. 

And another thing I’d like to add as well: As one reader as been so good as to share, the Komen story has evolved since I wrote this post. There’s a lot I didn’t know about this organization. You can learn more by reading this post by Jessica Gottlieb. I warn you though, it might make you feel like vomiting.


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My Bedside Table Books: January 2011


A while back, Stella (my nine-year-old daughter) and I added Amazon widgets to the sidebar of this blog — take a gander over on the right-hand sidebar of the blog’s homepage. We didn’t have any ambitions of getting rich off of our 4%, but rather to share what’s on our respective bedside tables as fellow bookworms.

I don’t know about you, but I just love poking around people’s bookshelves and knowing what people have cracked open and set their minds to. So I thought I’d return the favour, so to speak.

This month, I will update my widget to show the following books that are currently sitting bedside — some waiting patiently, some already started.

The Meaning Of Children

The Meaning of Children by Beverly Akerman

I wasn’t sure what to make of this book when I first heard the title and saw the cover. I thought perhaps it was a non-fiction piece when Annie from PhD in Parenting suggested a few of us head out to the author’s reading when Akerman, a Canadian writer, was in town. But it is actually a collection of 14 short stories — each unique in its own tale and perspective. Katherine Hewitt of the Globe and Mail sums it up nicely: “Each story is an independent experiment, with varying results. But the sum of its parts is positive.” I really enjoyed this book. If you like short story collections a la Alice Munro style, I think you will too.

Enchantment: Art of Getting People to Do What You Want

Enchantment, by Guy Kawasaki

I picked up Enchantment to participate in the Business Book Club that Karen at The Media Mesh started up. I haven’t started the book yet, but I’m really interested to participate as soon as I can get it read. Mostly, I’ve been wanting to read it because I admire everything that Kawasaki has achieved — he founded Alltop.com, held a key role at Apple, and is the author of 10 books. Not too shabby, eh? The book has become a sort of touch point in marketing circles, and I’d like to understand all the buzz.

The Hundred Dresses (Voyager Books)

The Hundred Dresses, by Eleanor Estes

I was inspired by a recent post by Andrea on her blog A Peek Inside the Fishbowl to start up a Mother-Daughter Book Club. I reached out to a few girlfriends who had daughters the same age as Stella and shared the idea and they immediately jumped on board. For our first book, one of my friends suggested The Hundred Dresses because, although it was originally written in 1944, it touches on the timely topic of bullying.

One Day, by David Nicolls

I had started to read the book Sarah’s Key but was really finding the material too emotionally disturbing, so I reached out to my Twitter folks for a “light reading” suggestion. I can’t quite remember who suggested this One Day, but I picked it up and couldn’t put it back down. It seems I was not the only one who read it compulsively, as this NY Times review attests, and now it is being made into a movie with Anne Hathaway. It is an interesting take on the classic Ross-Rachel long suffering, unrequited love story.

The Wealthy Barber Returns

The Wealthy Barber Returns, by David Chilton

If you’re of my vintage, you’ll recall the original Wealthy Barber book, which was released in 1989 and was a hit with its story-telling format for finance lessons. I recall this book, handed to me by my parents I think, as a welcoming way of learning about managing your own personal finances. I’m about 3/4 through this book of Chilton’s and I’m finding it just “okay.” I suppose if I was a young person who was just starting out and needed to learn the basics, I’d appreciate it far more. But as it is, I am not gleaning much in the way of new insight and his jokey humour is starting to wear on me. However, Chilton’s approachable style to finance remains a breath of fresh air, and I’m definitely getting some good reminder notes.

Okay, so let’s be real … I have way more books than this stacked up high, teetering away on my bedside table (it’s a bit of a “problem,” says Hubby), but I am going to take a rest here. So tell me, what’s on your shelf?


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2011: The Year That Was (Part 1 of 2)


I’m going to be self-indulgent here and look back at the year that was on Coffee with Julie … perhaps I’ll learn something or perhaps I will learn that I need to learn something in 2012!

January 2011: The new year started on a very high note when I found out that Coffee with Julie had placed 2nd and 3rd in two Canadian Weblog Awards. Then I started a thread of posts on over-consumption (I had so many other posts I wanted to write about on this topic, but never seemed to find the time to piece them together), that included a fabulous guest post by Pam Dillon. By mid-month, I had already faltered on some of my New Year’s resolutions. And finally, I gave up all pretenses of not being a social media geek and instead proudly announced this with a new piece of jewelry. In total, I wrote 12 posts that month.

February 2011: My grandmother turned 87 in this month, and I wrote about the passage of time. The nostalgic themes continued with a post on my first kiss, and a few other ramblings. In total, I wrote 7 posts in February.

March 2011: In this month, I had my first piece published in Parent & Child magazine and it was based on a birthday post from Coffee with Julie. I also shared a really spooky ghost story and jumped on the bandwagon to comment on “The Tiger Mom” concept embraced by Amy Chua. In total, I wrote 9 posts.

April 2011: This was a busy time for our family because we were getting the house that we’d lived in for 14 years ready for sale. I wrote a semi-pathetic sort of rambling letter to my blog explaining my lack of posts. And we were all quite shaken from witnessing our neighbour’s house go up in flames. In total, I wrote 8 posts.

May 2011: This was a fun month because I was given the opportunity to attend Blog World & New Media Expo in New York City for my work. I didn’t write much about it but did manage to share the trip via tweets. But my absolute favourite post from this month was “A conversation about Twitter and DH.” I wrote a total of 5 published posts and 1 still in draft titled “Misery thy name is OUTDOOR bootcamp.” (Related: I quit Bootcamp in May.)

Power outage tweet

June 2011: With the end of the school year came the bi-annual conundrum of what kind of teacher gift is appropriate (if any). I also wrote about QR codes and LinkedIn, but in the background we had sold our home — the first home and the only one our children had known — and I had anxiety about change on the mind. Oh, and Stella got a buckle fracture on her arm from rough-housing around outside. In total, I wrote 9 posts and 2 additional posts are still sitting there in draft format (poor neglected things!).

With each year, time passes more quickly. And that’s why this blog is so special to me … it is a chronicle of my life and looking back through the first 6 months of 2011 has brought back all sorts of great memories. Tomorrow, I’ll look at the final 6 months of 2011. Thanks for joining me on this trip down memory lane! Happy New Year to us All! xox


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Ottawa’s New Ikea: Bigger Isn’t Always Better


People go on and on about how much they hate Walmart and how evil it is. But you rarely hear the same people talk about Ikea with the same vehemence. I even checked: Google results for “I hate Ikea” are 13 million, where as “I hate Walmart” delivers more than 58 million results. And we all know that Google knows everything.

After making my first visit to the largest Ikea in Canada, I find this rather perplexing since I would much rather shop at my local Walmart than my new, huge, local Ikea, that’s for sure. Perhaps it’s that Ikea, with its design aesthetic and clever ads, is just more trendy and easier to like? More, how shall we say … yuppie.

I’m sure there are lots of sophisticated reasons for hating Walmart more than Ikea, but really, I think we’ve all probably been too gentle on our Swedish friend. Both pay their employees low wages, both have a significant impact on landscape due to the sheer size of their stores, both list China as a major supplier, and both encourage mass consumption.

But let’s put aside the “big perspective,” for a moment and let me rant, as an individual, about how irksome my recent shopping experience was at Ikea.

1. Reserved Parking for Hybrid Vehicles: As I pulled into the parking lot, I noticed a whole bunch of available parking spots right near the front. I assumed these spots were reserved for drivers with disabilities. But nooooo … these were for hybrid vehicles. Ha! Who does Ikea think its target market really is? The people shopping at Ikea are driving in from the suburbs in their mini-vans and SUVs or hitching a ride with their roommate in a beat-up second-hand car. Silly Ikea. Those hybrid car owners are strolling about their local, gentrified neighbourhood boutiques. So, there they sat — all these prime parking spots — empty.

2. No Windows: Enclosed spaces are not for humans. They might be necessary for transporting humans — like elevators or airplanes — but they are generally unpleasant. Otherwise, there wouldn’t be building codes for bedrooms to have windows, or office designs built around windows. Windows are pleasant. There are no windows where the products are in Ikea stores. It’s the same premise that casinos use, which helps people lose track of time and spend more money. Ikea’s funneling system (see #3) seems to magnify the effect that no windows has upon me.

3. The Lab Rat Syndrome: All Ikeas are built to push consumers past every single one of their wares. It is a single funnel that you are extruded through like an object or animal …. or, well, worse. The smaller Ikea we had in Ottawa did this of course, but its scale was so much smaller that it was merely irksome. On this more massive, larger scale? We moved between feeling like cattle being prodded through to the slaughterhouse to lab rats being observed from up high as we muddled through a maze. It felt uncomfortable. Too controlled. I had to fight an overwhelming sensation to run madly screaming, “Help! Where’s the exit?!”

4. Enviro-Cool: It seems that Ikea has jumped on the enviro-cool wagon. I’m all for enviro-friendly, but enviro-cool is just grating. Take the hybrid parking noted above. This is touted as one of their many eco-friendly features. But who are they kidding? All Ikea furniture is destined for the landfill — it cannot be passed down from generation to generation, heck, it can’t even be used second-hand because it won’t last long enough for that! Another stat used in virtually every press release and blog post that I read noted that this Ottawa Ikea store was 40% more efficient than its last store. Sure, that’s great … but if it really wanted to be enviro-friendly, it wouldn’t be the 18 times larger than the arena at ScotiaBank Place! The size is just crazy big. Too big, in fact, to be enjoyable (see #3).

IKEA employee Carol Taylor organizes rows upon rows of IKEA shopping carts the day of the superstore's grand opening Wednesday, Dec. 7, 2011.

Photography credit: Julie Oliver, Ottawa Citizen.

5. The Ottawa Sky-Line: Anyone who has recently driven eastward from Kanata on the Queensway on the way home from work has wondered: “Huh? What is that large light?” Only to find that it is the new, huge electronic billboard on the side of the Ikea building. Change to the horizon and our day-to-day landscape is inevitable, but this one is so ugly that it’s hard not to feel a little put out by it.

So there we have it: why I did not enjoy shopping in the new and “improved” Ottawa Ikea. In this case, I didn’t find bigger to be better. You? Love or hate, share your tales in the comments below.


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Beautiful Book Stores: Spoonbill & Sugartown Booksellers, NY


I can remember my father telling me that when he was young he dreamed of having a house full of books and art. I can also remember the look of contentedness he had on his face as he sat in his own home telling this to me. You see, I can never remember us living in a home that wasn’t full of books and art.

Granted, there were always far more books than art. Much of the artwork that we had on the walls when I was a kid was of his own creation. He’s a very talented painter. But as time went on, and the house filled with more children, he had much less time to devote to his painting. But the books, they were always there. My dad always — always — has at least one book on the go.

I’m not sure where he acquired this taste for books and art. He grew up in a house with little money, and although both his parents were literate, I don’t recall a lot of books in my grandparents’ home. (Although I do recall with great fondness how my grandfather would pull you over to share an article from the newspaper. It made me feel special that he wanted to share it with me.) As for art, well … there was a massive velvet matador rug hanging on a wall. Let’s just leave it at that.

As for where I acquired this somewhat irrational need, especially in this day of e-readers, to surround myself with pretty paper bound together … I place the blame squarely on my father’s shoulders. I must have observed him with his nose in a book so many countless times that I concluded books were like a magical spell to which one happily surrendered themselves. In fact, as of late, I have joined the crowds on pinterest (an online bulletin board that allows you to pin up items that you find of interest and enjoy a voyeuristic tour of the pin boards of others), and I have a board titled “Books are little lovers.” Because, really, besides a book, what could hold a person’s attention with such force other than a new lover?

It will come as no surprise to you then that when I took my recent trip to New York City, beautiful book stores were visited. One of these was in a Brooklyn neighbourhood called Williamsburg. Home to artists and indie bands, and more recently, a gentrified collection of boutiques and shops, my friend Kerry and I were staying in a nearby area of Brooklyn and we toured over to Williamsburg on foot.

As soon as you walk in, your heartbeat slows and you melt into the vibe of Spoonbill & Sugartown Booksellers.

First opened in 1999, this bookstore specializes in both new and used books — contemporary art, design, architecture, photography, philosophy, and literature. Although I could spend an entire day in practically any bookstore, I know for certain that I could have spent at least two days in this one. Which is saying quite a bit since they are open from 10 am to 10 pm every day of the week!

Needless to say, I did not leave empty-handed. For Hubby, I found this really interesting used book titled The places of houses: Three architects suggest ways to build and inhabit houses.

Published in 1974, the authors believe that there are three elements fundamental to a successful house: rooms to live in, machines that serve life, and the dreams of the inhabitants. As someone who pours his soul into everything he builds, I really thought he’d enjoy this book.

I also picked up a book for my three-year-old son Max. Impossible to resist, I am a Bunny is a recreation of an original Golden book first published in 1963.

I loved the large images, with simple text. There’s much more to this book that I love, but I just don’t have the right words to describe it. And Max, as I suspected, adores it too.

Now, do I need to admit that I also treated myself to a book? Well of course, mes amis! It was “Month of Me,” wasn’t it? So, the book that I picked up for myself has a NYC beat to it. Titled Netherland, the publisher description reads:

“Unexpectedly finding himself marooned among the strange occupants of New York’s Chelsea Hotel, feeling lost in the country he has come to regard as home, Hans van den Brock begins an unlikely friendship with Chuck Ramkissoon, a charming Trinidadian who introduces Hands to an “other” America populated by immigrants and strivers of every race and nationality.”

I wish I could say I’ve read it. But for now, it sits prettily on the mighty stack of books by my bed. I have a lot of books waiting to be read. They are all so lovely;  just having them around makes me happy.

Disclosure: if you click on one of the book images above, the links are what are called “affiliate” links. What this means is that if you buy a book from one of my links, I will receive a 4% commission from the total price of the sale. So, if you are going to buy one of these books, please use my links because I will get rich if you do. Rich! Rich, I tell ya!

 

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