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Dear Convenience Food Marketers

Mac

Dear Junkfood Convenience Food Marketers, In this economy, I feel it is my duty to provide you with some valuable feedback that can help you cut your costs. You see, I've noticed some changes to your packaging. Lately it includes copy intended to market to someone looking for a healthy meal. Consider the following two standard favourites: Kraft Dinner Original and Chef Boyardee Ravioli. The Kraft Dinner package is now sporting a substational … [Read more...]

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