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School for Bloggers: QR Codes: Like a Bar Code, but Better! (#BWENY)

Have you noticed these black and white boxes showing up everywhere these days? From magazine advertisements, to business cards and even on massive outdoor signage, these boxes are called "QR Codes," which is short for Quick Response code. Like a bar code, but with the ability to hold up to double the number of alphanumeric characters, QR codes are rapidly becoming the latest marketing darling. I recently had a chance to learn more about these … [Read more...]

Dear Convenience Food Marketers

Mac

Dear Junkfood Convenience Food Marketers, In this economy, I feel it is my duty to provide you with some valuable feedback that can help you cut your costs. You see, I've noticed some changes to your packaging. Lately it includes copy intended to market to someone looking for a healthy meal. Consider the following two standard favourites: Kraft Dinner Original and Chef Boyardee Ravioli. The Kraft Dinner package is now sporting a substational … [Read more...]

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