just percolating...
A little while back, I wrote about David Chilton, author of The Wealthy Barber and The Wealthy Barber Returns. (And did you hear the news that he's going to be one of the "dragons" in the next season of the Dragons' Den? I think he'll be fantastic!) In the most recent book, he details how he came to publish massively popular Looneyspoons cookbook with sisters Janet and Greta Podleski. Published in 1996, Looneyspoons broke publishing … [Read more...]
Dear Junkfood Convenience Food Marketers, In this economy, I feel it is my duty to provide you with some valuable feedback that can help you cut your costs. You see, I've noticed some changes to your packaging. Lately it includes copy intended to market to someone looking for a healthy meal. Consider the following two standard favourites: Kraft Dinner Original and Chef Boyardee Ravioli. The Kraft Dinner package is now sporting a substational … [Read more...]
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